Life & Entertainment
Shark Tank: Totes Babies Accepts $100,000 From Lori Greiner

Shark Tank: Totes Babies Accepts $100,000 From Lori Greiner

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Father and daughter duo, Lindsey Fleischhauer and Stan Valiulis, have designed and created a product to make shopping easier for parents of infant children. Totes Babies is a shopping cart sling that easily and securely lays over a shopping cart to accommodate an infant carrier, keeping the bulk of the cart open for accumulating goods. Because it can fit on all shopping cart designs and has the ability to hold up to 75 pounds, Totes Babies is a must-have product for parents who want to quickly and efficiently manage their shopping trips.

The idea for Totes Babies came to Lindsey when she was trying to shop with her first child. Finding herself frustrated and flustered at the store, she came up with a design idea and turned to her father, Stan, to create the prototype and to begin working on the patent. Since launching in 2018, Totes Babies has generated $220,000 in sales and is looking to expand its product reach with the help of a Shark. Seeking $100,000 in exchange for 10% equity, Lindsey and Stan are hoping to partner with a Shark that would help guide their growth strategy.

Mark Cuban believes the path forward for Totes Babies is through point-of-purchase displays in grocery stores, while Robert Herjavec thinks it would be important to land grocery chains at a corporate level. Lori Greiner believes that licensing the product would be the best and most successful path forward. Three Sharks extended offers to Totes Babies: Daniel Lubetzky, Robert Herjavec, and Lori Greiner. Lindsey and Stan decided to accept Lori’s offer to invest $100,000 in exchange for 25% equity. They feel that Lori is the perfect partner for them since she has recently licensed baby products that she invested in through the Shark Tank.

Do you think that Totes Babies made the right decision by partnering with Lori? If you were a Shark would you have invest in Stan and Lindsey’s business? Start the conversation in the comments below.


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