5 Benefits of Being In Business For Yourself

The point of starting a business is to provide a solution in the form of either a product or in the form of a service. This is what you are bringing to the marketplace. Something of value. Yet, there is also absolutely nothing wrong with having an alternative motive for your business. Maybe you desire wealth, influence, power, or to […]

4 Employee Training Templates for a Powerful Contact Center

As a manager, your executive team is consistently pushing you to keep employees engaged, reduce turnover, increase profitability and efficiency. I understand. Your task list is long and overwhelming. Where do you start? We’ve compiled four employee training templates to give you practical strategies to increase learning and training in your contact center. According to LinkedIn, 94% of employees would […]

12 Unspoken Rules for Communicating in the Remote Workplace

With remote and hybrid work arrangements becoming increasingly commonplace, more and more professionals are coming face-to-face with the fact that their old methods of communication don’t always transfer to the digital workplace. But while learning and adapting to various forms of online communication may seem at first to be a straightforward task, it can sometimes be a challenge, especially for […]

When to Bring a Fractional CMO Into Your Startup

As a startup founder, you have a lot on your plate. You have your idea, your product. You have your business plan. You have funding. You have your partners. You have your…marketing? With so much to think about when starting a business, sometimes marketing gets shuffled aside. Many make the mistake of believing their new product or service is so […]

A Step-by-Step Guide for Building FAQ Schemas

At first glance, schema markup can appear overwhelming. Schema markup, or structured data, is a snippet of code you add to your website pages that helps search engines better understand and define your content. Structured data can define everything from videos to local SEO, and it can help you appear on the search engine results page (SERP). More specifically, a […]

3 Key Steps to Plan the Perfect Programmatic Campaign

Taking the necessary time and effort to plan your programmatic campaign can help secure the utmost success in execution. It can also ensure you are prepared to pivot even before you hit that launch button! To prepare your campaign plan, you’ll set your key performance indicators (KPIs), determine a budget, and leverage your customer profiles and buyer personas to settle […]

How to Ensure Employee Wellness When Almost Everyone Is Working Remote

These days, most of my interactions with colleagues happen digitally. After all, we’re mostly working from home. With COVID-19 cases rising again and new variants emerging, we’re not sure when we’ll all be back in person again. Our situation isn’t unique, of course. Companies believe around 40% of their employees will still be doing the carpet commute when 2022 rolls […]