The Case for Allowing Personal Emails on Lead Gen Forms

Should you allow prospects to enter a personal email address when they fill out lead gen forms? B2B marketers seem divided on the question. In a recent LinkedIn poll, almost half of the respondents (46%) indicated they’d rather force prospects to enter business emails on forms, even if it resulted in higher abandonment rates. Historically, the attitude towards personal emails […]

3 Effective Ways to Use Gamification to Boost Engagement

Are you wondering why your website visitors don’t seem to convert into subscribers and paying customers? Well, you may need to find more exciting ways to interact with your audience, and that’s where gamification comes into the picture. For instance, a Demand Gen report revealed that 93% of marketers love gamification, and 81% believe interactive content is more attention-grabbing than […]

Implementing 360-Degree Feedback In Your Organization

The benefits of continuous 360-degree feedback are inevitable. For example, it helps provide an accurate picture of employee performance and can eliminate biases in the workplace. While there are many benefits that organizations are aware of, many struggle to implement this 360-degree feedback. Whether it be they don’t have a solid plan from the beginning or they are worried about […]

8 Tips for Your Next Brainstorming Session

No matter what industry you work in, coming up with creative solutions to problems is necessary – and let’s be honest, sometimes difficult. We bet you’ve seen something somewhere and thought to yourself, “Wow, that’s genius, why didn’t I think of that?” Well, you don’t need to be a genius to come up with an incredible idea – you just […]

Is Now a Good Time to Start Selling Your Business?

The COVID-19 pandemic hugely impacted companies in nearly every business sector. The impact forced business owners like you to confront a wide variety of unforeseen challenges. The massive shift to remote work, changing labor market, and new trends in consumer behavior are just a few of the obstacles you might be navigating in 2021 and beyond. If you were thinking […]

What is an RFP?

RFP stands for request for proposal, but it’s so much more than that. It’s a plea for help, a clue to problems that need solved, and an opportunity to build pipeline. This article will take you from asking, “What is an RFP?” to knowing how to use RFPs to drive revenue in less than 1,500 words. Buckle up. First, an […]

Invest in Long-term Recovery for Hard-Hit Small Businesses Through Human Infrastructure

When we think about infrastructure, we generally think about the money needed to improve our nation’s roads, bridges, and broadband, but we also need to think about what we need to support “human infrastructure.” In order to ensure a sustainable long-term recovery from the pandemic, we must tackle the structural obstacles small businesses and their employees face. This means robust […]

How to Be Productive at Work After Holidays

If you feel like you need a vacation after a vacation, or just another day off after the weekend, you’re not alone. The transition from fun, sun, sea, and relaxation to busy working days is always stressful. After soaking up the sun and lounging on the sand, making the switch from diving into waves to diving back into work may […]